Everyone at Gator Waders is very excited to begin launching our Fall 2018 Line with the release of our Retro Series Neoprene Waders. With these waders, we wanted to put an updated spin on some of our first wader designs. We wanted to acknowledge “where we came from” but also include everything we’ve learned along the way because, trust us, we’ve learned a LOT. Some of you have been with us from the start. Seeing the release of the Retro Waders probably brought a smile to your face as you remembered all the good times you had while wearing waders that looked very similar. However, as we were gearing up for this release, it also occurred to us that some of you may be new to Gator Waders and unfamiliar with who we are as a company. With that in mind, allow us to introduce ourselves.
Gator Waders began in the spring of 2011. Justin Waller, owner and CEO of Gator Waders, borrowed money from his parents to have 400 pairs of women’s waders manufactured and stored them in his garage. His parents were sure he’d never sell them all, but Justin, who has been riding ATVs with his dad since he was a kid, knew that there was a market for women’s waders in the industry. At that time, no one was sizing waders for women, and the only color options at the time were camo or solid brown. With Military Camo/Pink, Zebra/Lime, Zebra/Aqua, and Pink Zebra options sized specifically for women, Gator Waders offered female ATV riders waders they actually WANTED to wear for the first time. He took the waders to rides and made a website, and in just a few months, he sold all 400 pairs of waders he had.
The company took off from there. Pretty soon, men were requesting Gator Waders for themselves so, in 2013, we expanded to include men’s waders. People who loved our waders for mudding began asking for hunting waders so our Hunt Division was created in 2014. Today we sell tens of thousands of waders annually, and we have expanded to carry boots, jackets, hats, t-shirts, bags, and other gear for all kinds of outdoor activities.
The Retro Series Waders embody the past, present, and future of Gator Waders and what we aim to provide. The tribute to those first 400 waders illustrates our commitment to remembering what got us here. We often refer to our customers as the “Gator Wader Family”, and we truly do feel that way because we know that, without our loyal customers and their word of mouth, Gator Waders would not be what it is. The features we added to the original waders like the hand warmer pocket and mud tire-inspired boots lined with 600g Thinsulate epitomize the most advanced ATV waders we’ve made to date. Their comfort and durability are unmatched, and we are confident that you are going to love these waders. Finally, our emphasis on always pushing the bar and making sure our customers are taken care of highlights our aspirations to make the future of Gator Waders even better.
We have some great products in store for you guys this season, and we can’t wait for you to get your hands on them. Welcome to the Swamp.